Monster. The name is synonymous with high performance audio cables and equipment. For nearly 40 years they've taken the discoveries in audio technology of audiophile, professional drummer and former design engineer at Lawrence-Livermore Laboratory, Noel Lee, developing a wide array of home theater, mobile and automotive audio technology. Throughout the range of products, KeyShot is used to create the visuals for everything from initial concept and marketing review to advertising, packaging and web visuals. We caught up with Claudio Turrisi who tells us about the ways in which KeyShot helps throughout the design process.
"KeyShot plays a critical role in our process. We use it for internal presentations, immediately after the first 3D concept, to present internally to the marketing team to get initial feedback. Meanwhile, the design process continues, using KeyShot to find the best color and finishing combinations. KeyShot helps deliver initial concepts, but the real-time rendering helps us visualize the final product fast during the design process. After the design, KeyShot is our primary software for creating additional visuals for packaging and advertising."