"KeyShot was fundamental to evaluating the style," Luigi says. "The iteration between surfaces and light is so important to understand shapes. Specifically, for studio renderings, my goal was large, fluid reflections (almost liquid) for an effect I would describe as almost 'artistic', not merely descriptive."
Luigi created the studio lighting using an HDRI with the brightness and contrast set very high. He incorporated two large panels, one warm and one cold, with each using an emissive material and applied with varying textures.
"Our goal was to complete a creative process that would capture the attention of both professionals and people across the internet."
They've succeeded. Along with features across a multitude of automotive sites and social media profiles, the team has been contacted by CEMI, an Italian 3D modelling school based in Piedmont, Italy, with plans in work that will be revealed at a later date. To stay apprised of their latest work, follow the Behance pages of Luigi Memola and Alessio Minchella.