If you want to create sense of motion, it's pretty common to use linear motion through a translation animation to make that happen. Radial blurs using rotation animations can be added to wheels to provide the same sense of motion. But how do you give the sense that your environment is rotating?
Nils Piirma, Automotive CGI Artist, creates incredible auto shots using KeyShot and recently published a quick tutorial showing his approach to creating a radial blur environment inside KeyShot. If you've seen his work on the KeyShot forum, it's very similar to how he adds motion blur to wheels. Watch below. (Jump to the 4:50 mark to see how he sets it up.)
Quite simple, huh? There are three things working together here. 1) He's using a physical environment (not a backplate or an HDRI). 2) He's applying the rotation animation to only the physical environment. 3) He's setting the time indicator line at the end of the rotation animation in the Animation timeline.
It's easy to do in KeyShot and as you can see the results are striking. Nils posts the occasional KeyShot tutorial to his YouTube channel and you can follow him on Facebook or Instagram to see what he's creating in KeyShot.